The platform’s rise is best seen as the latest evolution in how we consume news
Twenty-three million people in the UK use TikTok every month. Enhanced by the pandemic and its impact on remote work, apps like TikTok and Instagram have become the digital equivalent of the watercooler. It’s where we talk about Love Island, the latest soaps, the dysfunction in our government and what’s going on in the world.
So why are we so surprised that it’s a place people turn to for news?