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Snapchat to give users share of $1m a day for most entertaining clips

Messaging app to pay users for most viral ‘snaps’ as it seeks to head off exodus to TikTok

The promise of viral fame has always been a lure for online content creators, but Snapchat hopes it has found a more immediate way of encouraging people to post pictures and videos: a share of a daily $1m (£747,000) prize.

The messaging app is to begin paying its users for their most viral snaps, as the platform moves to head off a feared exodus to TikTok with a new feed of user-generated content.

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