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Rohit Roy’s soft-drink addiction battle turns him into TikTok star

Melbourne financial planner’s videos on his quest have surprised him in going viral, with some gaining more than a million views, and he isn’t done yet

People get famous for plenty of bizarre reasons, but even in the age of the internet, it’s hard to imagine a more inexplicable or heartwarming rise to popularity than that of Rohit Roy.

The 41-year-old financial planning assistant from Melbourne has amassed hundreds of thousands of devoted and loving fans on TikTok by simply not drinking fizzy drinks.

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