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Pokémon Go creator joins Punchdrunk theatre for interactive venture

Immersive theatre company and augmented-reality game developer Niantic team up to explore ideas that fuse ‘physical and digital worlds’

Immersive theatre company Punchdrunk, best known for its Macbeth production Sleep No More, and augmented-reality game developer Niantic, creator of augmented-reality smartphone games Pokémon Go and Harry Potter: Wizards Unite, are teaming up to create “interactive experiences”, the companies announced today.

They are not working on extensions to existing games and productions – so don’t expect an interactive stage production of Pokémon Go, or a new video game adaptation of The Drowned Man. Instead the companies will be working on new projects, with aims to “reinvent storytelling for a 21st-century audience and further expand the horizon of interactive entertainment”.

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