Posted in: Tattle, Technology

‘Oh my God, buy it!’ China’s livestream shopping stars risk being censored

Online sales stars enjoy huge influence but can fall foul of the authorities and vanish from the retail multiverse

Hua Shao stands knee-deep in water at the edge of the sea, behind a table piled high with large crabs. The famous Chinese TV host is sweaty, sunburnt and laughing with a co-host as a red-and-blue fishing boat bobs behind them.

“The sea-ears taste so good, it must have been collected from a sea area where the water is very clear,” he tells more than 100,000 people who are watching online.

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