Posted in: Tattle, Technology

‘Like Uber, but for cremations’: I created a $2m funeral startup – and became a monster

The company I founded in my 20s exploited vulnerable people for profit. I was a merchant of death, and a charlatan

A few years ago I sat on the phone, as a first-time CEO of a funeral startup in my 20s, trying to convince a woman to buy a $1,799 necklace filled with her mother’s ashes.

“Well, Katherine. It’s really beautiful.” I paused for dramatic effect. “We take a charm that you like, let’s say a dove, or a cross – or maybe something that meant something to Marcella. And then we fill it with some of her ashes. Whenever you wear it, it’s like Marcella is with you … right next to your heart.”