It disrupted the market and has more than 200m subscribers. But with slower growth, some say Netflix must change its game
Twelve years ago Jeff Bewkes, then chief executive of Time Warner, compared Netflix to the Albanian army. “It’s a little bit like, is the Albanian army going to take over the world? I don’t think so,” Bewkes told the New York Times, disparaging the streaming service’s ability to take on the established media players.
Well, the Albanian army won. Time Warner followed Netflix into streaming, NBCUniversal and Disney came after and so it carried on. In Britain, BBC and ITV invested in their streaming portals. Media was now living in Netflix’s world.