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How ‘free speech absolutist’ Elon Musk would transform Twitter

Analysis: Musk’s past musings about Twitter show desire to reshape essence of its business model

  • Elon Musk offers to buy Twitter for more than $40bn

It turns out he wasn’t in “goblin mode” after all. Last week Elon Musk, in his characteristically antic manner, tweeted a series of suggestions for improving Twitter after he was revealed to have become its largest individual shareholder. They ranged from asking if the site’s HQ should be turned into a homeless shelter to whether advertising should be removed from the platform’s premium service.

Many of these tweets were subsequently deleted, including one sharing a meme depicting the attorney Saul Goodman from the series Breaking Bad with the words: “In all fairness your honor, my client was in ‘goblin mode.’”

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