Posted in: Tattle, Technology

From posh blankets to aural apps: the firms cashing in on the demand for sleep aids

Sales of slumber-related products have soared during lockdown

There are breathing robots versed in “thousands of years of Buddhist breathing techniques” that claim to soothe you to sleep. Then there are weighted blankets that press around 10% of your body weight down as you snooze.

And there are apps, such as supermodel Natalia Vodianova’s Loóna, designed to create a “sleepscape” by combining visual and aural storytelling with relaxation-based activities such as colouring in. These are just some of the products at the heart of the “sleep aid revolution”.

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