Posted in: Tattle, Technology

Australian watchdog warns Google may be misusing its market power in $9.1bn online ad market

Report by ACCC says tech company has ‘ability and incentive’ to favour own business interests

The Australian government looks set to open another front in its fight against Google, with the Australian competition watchdog warning the company could potentially be misusing its market power in the $9.1bn online display advertising market.

As part of its long-running digital platforms inquiry, the Australian Competition and Consumer Commission launched an inquiry in March into the complex world of online ads, and issues with the markets where those ads are bought and sold.

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