Firm turns to features such as car crash detection and ‘no bars’ rescues rather than exciting new designs
The latest versions of Apple’s most important product of the year, the all-conquering iPhone, was unveiled with typical pomp on Wednesday to a willing global audience of millions. Its marquee feature: safety, in the flashy new emergency satellite communications but also in iterative design and minor upgrades.
One look at the iPhone 14 evokes a feeling of déjà-vu. It has the same design introduced two years ago with the iPhone 12, with minor upgrades. In a first for Apple, it even has the same A15 chip as last year’s 13 Pro.